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Dicount Cupons (January 2012)
We look at the increasing use of discount coupons.
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Funding Irish Television (December 2011)
We look at the increasing use of discount coupons.
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Christmas Spending Plans (November 2011)
Irish consumers are in top position of a Europe-wide festive shopping spend survey
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Sporting event Sponsorship (October 2011)
Consumers’ feelings and attitudes towards brands that sponsor sporting events
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Back-to-school advertising (September 2011)
What extent does it impact on purchasing behavior
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Driving people to search online (August 2011)
Which channels are most effective
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A Grocery Shopper Special (July 2011)
The July Pulse study has focused on the grocery shopper.
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Attitude towards Irish music festivals (June 2011)
With summer upon us we look at the quintessential summer event: the music festival.
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Communicating Online (May 2011)
We asked about different roles that online environments play when interacting online.
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Ad Avoidance & The Meshing Opportunity (March 2011)
This month we are revisiting the TV ad avoidance issue.
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Oline News Readership? (Feb 2011)
With the upcoming election,we wanted to understand how consumers are accessing on line news.
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Where does Ireland turn for its budget news and reviews ? (Jan 2011)
In a return to a topic addressed in the January 2010 Pulse, we wanted to learn more about where Ireland turns for its budget news and reviews.
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The role of social network sites (Dec 2010)
As social networks grow we ask our panel how often they are using social networks and for what purpose
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User-Brand Interaction via Social Media (Nov 2010)
We asked our panel about the number of brands, companies, products, and/or services they follow on their chosen social networks.
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Shifting Price Perceeptions (Oct 2010)
We asked our Pulse panel how they thought pricing had changed across the a range of sectors.
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Perception of ads via various formats (Sept 2010)
We asked our Pulse panel how they view advertising across various digital formats
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Charity Support –shifting trends (July 2010)
Irish consumers have less money to spend on charities, but they are more likely to volunteer for the charities.
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Downloading Mobile Phone Applications (June 2010)
We asked our Pulse panel about downloading mobile phone applications this month.
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Shifting Trends in consumer media behaviour (May 2010)
We asked which activities our panel were doing more or less of in the last year.
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Sourcing News (April 2010)
In this month’s Pulse we asked consumers about which channel they used for their main source of news and information.
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How much do consumers trust the media ? (March 2010)
Recommendations from personal acquaintances is the most trusted form of advertising, according to our latest Pulse Survey.
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Accessing Social Networks via Mobile Phone (Feb 2010)
In this months survey we asked consumers if they access their social networking site via their mobile phone.
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Skipping Ads (Jan 2010)
Traditional mainstream advertising is under greater pressure from today’s media consumers.
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Watching TV and movies online is more popular (Dec 2009)
Our recent Pulse survey showed that Online video content is becoming deeply integrated into contemporary life in Ireland
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