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The media landscape is changing. Opportunities to engage and connect with consumers are growing daily. The way we think about media strategy, planning and execution needs to change too. Digital is driving a lot of these changes providing us with new and innovative ways to talk to and talk with customers.
The Carat Breakfast was a series of five talks addressing topical and interesting ways of connecting with customers.
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January
Henry Rowe,MD, FaR and consultant to Carat Ireland
Wed 28th January 2009
"Online, Beyond 10% of Media Plan"
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February
Mark Cridge, MD, Glue London, part of Aegis
Wed 25th February 2009
"Online, Being Irristable"
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March
Richard Hurring, MD, Marvellous Mobile, part of Aegis
Wed 25th March 2009
"Making Mobile Work"
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April
Julie Jeancolas, Carat London
Wed 29th April 2009
"Integrating Social Media into your Strategy"
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May
Annie Rickard, Chief Executive, Posterscope Worldwide, Aegis.
Wed 27th May 2009
"Bringing Out of Home Alive"
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